Midland Q2 Data Management Luncheon and Training 2020

Midland Q2 Data Management Luncheon and Training 2020
**NOTE: THIS EVENT HAS BEEN POSTPONED** Please join us April 23 for the Midland Data Management Luncheon and Training. This luncheon is eligible for one CPDA Professional Development Unit and one CPDA Professional Development Unites for the training.

PPDM Association Events are specifically designed to facilitate collaborative idea sharing, discussion, and networking. Learn from your colleagues’ experiences, ask questions, build relationships and make key face-to-face connections. Engage in dynamic sessions and attend an information packed presentation.

Event Schedule

10:30-11:30 AM, Introduction to PPDM: Learn about the Professional Petroleum Data Management Association, what we do, and why it matters to you. This special discussion is free for those attending the luncheon.

11:30-1:00 PM, Luncheon: Cynthia will present a talk entitled “Just Because You Build It, Doesn’t Mean They’ll Come”.   This luncheon is free for PPDM members and $35 for non-members.

Cynthia will discuss adoption challenges organizations are facing around digital and technology implementations.  She will review why it’s important to have a ‘people’ strategy along with a digital strategy and provide examples of implementations that had positive results and those that didn’t and why.  Cynthia will conclude by providing steps to implement key change management principles on any project to drive user adoption and value realization.

Cynthia has spent over 20 years partnering with executives and senior leaders to drive strategy, innovation, business process improvements, and transformation. She is an effective coach and mentor to client teams and colleagues, and a subject matter expert in organizational change management, strategic communications, process improvement, and human capital engagement.   

Cynthia has served clients in the healthcare, automotive, aviation, chemical, and upstream oil and gas industries.  She has created business case implementation plans spanning multiple departments and service lines, driving employee adoption of IT and ERP system implementations, process changes and organization realignment.

Cynthia earned a Bachelor of Arts in Communications Arts and Sciences from the University of Southern California, and a Master of Arts in Speech Communications from New York University. She is certified in training and organizational development by New York University, certified by the Human Capital Institute as a Human Capital Strategist and is a Prosci-certified Change Practitioner.

1:00-4:30 PM, Training: Data Governance 101

Target Audience

This course would benefit petroleum data managers who are new to Governance. Managers who are responsible for implementation of data governance best practices would also gain valuable knowledge through this course.

Course Description

This high-level hands-on workshop will provide participants with an opportunity to explore the latest information related to petroleum data governance. You will review strategies for implementation within your organization and have an opportunity to discuss strategies with other professionals.

Learning Objectives

  1. Review the definition of Data Governance and explore the scope of governance within petroleum industry environments.
  2. Navigate through organizational design and change management strategies.
  3. Discuss the implementation (People) processes, standards, training and education and business architecture.
  4. Review implementation (Technology) related to data architecture, data delivery, data types and storage and tool strategies.
  5. Final review and exercises related to course topics.

Kevin’s career in data management and data-driven software application development spans more than two decades. As a consultant, he spent several years providing business analysis, project management, and solution delivery management services to companies in the oil and gas industry, including ConocoPhillips/Phillips 66, Williams, Great White, and others. In early 2013, Kevin entered Devon Energy as a business analyst with Noah Consulting, kicking off the Engineering Data Management program. From 2013 until this year, Kevin led Business Process Management and Subsurface Data Management teams at Devon. In 2019, Kevin returned to Data Management and Analytics consulting, and also serves on the PPDM Board of Directors.

Location and Timing

This event will be hosted by Pioneer Natural Resources located at 3617 N. Big Spring Street.  It is suggested that you park in the lot south of Pioneer’s office as you may not be able to find a spot in the front.  Please check in with the receptionist and she will direct you to the meeting area.

Registration will take place from 11:15 to 11:30 outside the meeting room. Lunch will be served at 11:30. If you have any food allergies please let us know during the registration process. If you find you are no longer able to attend, please advise us of your cancellation no later than Monday, April 20 so catering can be adjusted.


  • 10:00 – 10:30 Onsite Registration
  • 10:30 – 11:30 Introduction to PPDM by Kevin Brunel
  • 11:30 - 12:00 Networking and Lunch
  • 12:00 – 12:10 PPDM Update;
  • 12:10 – 12:50 Luncheon Presentation by Cynthia Hazard
  • 12:50 – 01:00 Break
  • 01:00 – 04:30 Training: Data Governance 101 by Kevin Brunel
  • Pricing

    Luncheon: Members: Free, Non-Members: $35 (towards Admin fees)
    *Starting August 1, 2019, Walk In Attendees will be charged the non-member rate to attend. Please ensure you register to attend prior to the event, and have proof of payment ready if registered within 24 hours of the event. Registration for this event will close the day before the event.
    Training (additional): $250 for members, $350 for non-members .

    Professional Development Units

    This luncheon is eligible for:
    This training is eligible for:
    To learn more about Professional Development Units (PDU) and the CPDA Certification Program, please visit our Certification Page.

    Thank You!

    Thanks to all of you who support these events which are aimed at enhancing your ability to deliver better data management practices within your company as well as the building of a data management Community in the Midland area. A special thanks to our sponsors for hosting this event. Without the support of sponsors, events of this nature would not be possible.

    Thank you to our Event Sponsor


    If you would like more information on the PPDM Association events or opportunities for sponsorship, please feel free to contact us.


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